I have been a student of demographics for more than 30 years. As one of the first subscribers to Demographics Magazine, I consumed each and every issue as I found the topic extremely interesting and applicable to the work I did for my clients.
Recently, I ran across a blog from Bob Hoffman, the self-described Ad Contrarian, entitled Everything You Need to Know About Millennials. In it he takes a rather, well, contrarian view of this much-maligned, yet highly targeted generation.
As a father of two Millennials, I can’t say I agree with every point made, but this blog – and many of his other writings – are quite humorous and thought provoking. Trust you’ll feel the same way. Enjoy.