Google Analytics: mystery solved!
“Data does nothing by itself,” tweets Christopher Butler from Newfangled Web Developers. He recently published a wonderful article in their September newsletter, How to use Google Analytics
This article does an outstanding job of keeping its promise to readers. Chris offers a three-step analytics routine to answer essential questions about your site such as:
Who is using my site?
Where are they coming from?
What content are they consuming?
How are they engaging with that content?
What can I do to make their experience better?
These questions lay the foundation for measurement that has real relevance to your site and will help you make good decisions about its content and value to your business. Definitely worth the read.