Immortal ideas built on a solid foundation

Immortal ideas built on a solid foundation

An architectural and engineering wonder, the Great Pyramid at Giza is believed to be built over a 20-year period concluding around 2560 BC. Its foundation covers 13.6 acres. Initially 480.6 ft tall, the Great Pyramid was the tallest man-made structure in the world for over 3,800 years, the longest period of time ever held for such a record.

The last surviving of the Seven Wonders, the Great Pyramid was built to serve a specific goal, the Pharaoh Khufu’s immortality. It was achieved through inspired genius and incredibly hard work. Truly a symbol of greatness, the Great Pyramid continues to fascinate the world.

Building fascinating brands that stand the test of time, is the stuff that advertising and marketing careers are made of. Successful new brands and campaigns don’t just happen by luck. They are built on the bedrock of a set of important goals and objectives; a mission around which the entire team can rally. They are built on the genius of a highly experienced team who have seen what works and what doesn’t, and have specific industry experience needed to help get to the right answers. And highly effective brands are built on the dedication of a team committed to not just get it right, but who are inspired to truly build to stand the test of time.

(Photo source: http://www.timstouse.com/images/EarthHistory)

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