LePoidevin world tour
Last week I finished a four-city, three-country focus group project for one of our clients. Moderating the groups was an interesting study in personality differences and group dynamics.
In Toronto, the group seemed positive and optimistic. New York City participants were intrigued, but skeptical – and they practically demanded proof. In San Francisco, the group members were warm and open, and eager to teach me what is important to them. And in London, the focus group participants were polite and formal, but every bit as skeptical as those in New York.
I’ve found over the years that the “average” focus group participant attends because they are curious and anxious to share their opinion. As much as things are different across the world, some things remain the same.