Managing a social media crisis

Managing a social media crisis

Crisis management is one of the main concerns of any business involved in social media. Jeremiah Owyang, an industry analyst with Altimeter Group, has published a great report about the preemptive crises management strategy “advanced” companies are using to minimize or avert a public crisis.

View more documents from Jeremiah Owyang

Owyang also links to A Chronology of Brands that Got Punked by Social Media, highlighting the social media crises that spurred the research project, as well as the Forrester Groundswell Awards, highlighting excellent and effective use of social technologies to advance an organizational or corporate goal.

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