Media relations pays dividends at IMTS
One tried and proven way to maximize your company’s trade show experience is to engage the media.
One of our clients this week is exhibiting at the International Manufacturing Technology Show (IMTS) in Chicago, and as part of their PR strategy that we recommended to them was to set up booth visits with the attending media. Although the company has been around for 50 years, it’s now under new ownership (coincidentally celebrating its one-year anniversary today), and we believe this show serves as the perfect opportunity for leadership to meet key members of the trade press.
Trade show booth visits serve two main purposes: first, to generate awareness. These visits are great relationship builders as they put both our client and the media on each other’s radar. Second, booth visits earn coverage. What a better way to discuss story ideas and future editorial opportunities than face-to-face with an editor, especially with product available to showcase.
Setting up trade show booth visits offer tremendous PR potential – and it’s a tactic that will pay dividends almost immediately, and down the road.