Meet your type: A field guide to typography

Meet your type: A field guide to typography

MYT

“Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography.”

That’s simply the introduction to Meet Your Type: A Field Guide to Love & Typography, a free PDF-based e-book from the Font Shop.

Meet Your Type is a beautifully designed primer on the subject of typography, why we choose typefaces (aka “fonts”) for different types of messages, and why typeface choice is essential to effective communication. Even if you already know everything to be found in Meet Your Type, it’s a fabulous and engaging read to give to clients to help them make sense of your refusal to set the entire brochure in Comic Sans.

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