To Tweet or not to Tweet
In the weeks leading up to a tradeshow I recently attended with a client, I began Tweeting on their behalf. Using the show’s hashtag, I drummed up some pre-show interest, and even caught the eye of an attending editor, who wrote a blog about our client’s product that was going to be on display.
When I arrived at the show, live Tweet boards throughout the exposition allowed people to post comments. Although I continued to Tweet and promote my client, very few others were using this platform. In fact, the number of exhibitors who were also using the Tweet boards was less than 10. And this was a fairly large show with several hundred exhibitors and thousands of attendees.
Using Twitter as a communication tool for tradeshows can work to garner interest for a client. It’s not the end all to be all, but it is one more tactic that can help a client distance themselves from the competition and attract more attention.
Michele Vaccarello Wagner, editor of Pharmaceutical Manufacturing, wrote a column in her April 2011 issue detailing her experiences using Twitter at tradeshows, and lists four strategies borrowed from thetradeshowcoach.com on how to effectively use the platform at a conference or event:
- Start early. Establish your Twitter presence long before the show opens. Post amusing or informative links, resources, observations, and announcements.
- Share Twitter names. When you get contact information for people, get their Twitter ID. Make sure yours is on your business card, as well as on your web site.
- Keep tweeting! During the trade show, use Twitter to keep attendees informed. For example, “The next demo will start in 15 minutes at Booth 212.”
- Follow up. After the show has ended, use Twitter to maintain contact with new acquaintances. Make sure you add them to your “following” list.
What’s your experience with using Twitter at tradeshows? Shoot me a Tweet @sstaedler and let me know.