Vanity barcodes create additional opportunity for companies to connect with customers

Vanity barcodes create additional opportunity for companies to connect with customers

Examples of proposed barcode designs, from left, depict a hand mixer, jelly beans, skyline, school bus and trousers.

I recently read an interesting article by Sarah Nassauer at WSJ.com about vanity barcodes on product packaging. Marketers and package designers have finally made the utilitarian bar code part of the package design and brand message.

One product featured in the article has taken the concept a step beyond by creating a vanity mobile code that consumers can scan using smart phones, providing a direct link between marketers and consumers.

Watch the video below highlighting some of the brands now using vanity barcodes on their product packaging.

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