Where does our value come from?
As a B2B marketing firm, we know the value we provide to our clients can come from any number of sources. Maybe they simply don’t have the time to do the work themselves. Sometimes they lack the tactical expertise in a particular area. In other cases the client truly values having our outside perspective infused into their marketing communications.
This third area of value is our experience. This is where mutually beneficial and long-term client/agency relationships are formed. As the outside partner, it is our job to draw on our broad experience from various industries and initiatives, bringing additional insights, new ideas and techniques to our client’s internal marketing team. Our client’s job is to be transparent about their business objectives and strategies, provide any research they have and be open about input into their experience on what has or hasn’t worked for them in the past. These fully collaborative working relationships are what produce the best, most impactful and effective campaigns; the ones in which everyone on the combined team can be proud.