Yes, it is unique, but… cleaning up jargon from press releases
Brookfield, Wis. (June 20, 2012) – I am pleased to announce today that my award-winning, cutting-edge blog has just become 25 percent more innovative and unique, and that’s a value-added ROI that’s truly cost effective for the agency.
Wow – now that’s a lot of useless jargon. Press releases are often filled with glowing adjectives and superlatives – most of which will never make it into print. Of course any seasoned PR professional knows that (but educating a client on the topic can sometimes be a challenge).
So what do you think are the most overused, useless words found in press releases? Take a look at this list and see if you agree.