You Get What You Pay For
My impression of Men’s Wearhouse is a place that carries good quality clothes at a premium price. I don’t shop there often as I’d be in the poor house, but I do own four suits, including the tie I’m wearing today. Suffice to say this is probably one of the more expensive ties that I own; it’s definitely one of my favorites. With many things in life, you get what you pay for, and that’s certainly the case with Men’s Wearhouse.
The same holds true for marketing. If you look hard enough you could probably find someone to handle your SEO, public relations or ad creation at a bargain-basement rate. However, you need to ask yourself, why are they offering their services at such a discounted rate? While you may be saving money up front, what kind of results are you going to receive?
By working with professionals who are experts in your field, they’re going to know your audienceand the best ways to engage them. They won’t be wasting your time trying new tactics that may not work. Knowing your target audience is key to devising a sound marketing program that will deliver results – and going with someone based largely on price often is the wrong move.
In the end, you’re probably going to get what you pay for – something to keep in mind when considering bringing on a new marketing partner.