You’re invited! Trade show booth visits are a great way to engage the B2B press
There were easily more than 1,000 exhibitors at Pack Expo last week in Chicago, and every single one of them should have been engaging the B2B media covering the show.
Inviting the media to your booth is a great way to showcase your products to the press, further the professional relationships between yourself and the editors and generate some post-show publicity. In a large event with 1,000+ exhibitors all vying for attention, engaging the media and setting up booth visits sets you apart from the crowd.
During the course of the four-day show we set up several booth visits for our two exhibiting clients, and also organized a dinner on behalf of one of our clients where we invited the press as a way to thank them for the coverage and interest they’ve given them throughout the year.
Trade shows are no time to become passive; the more proactive you are with your PR, the more successful your show will be.