A mobile marketing shake down
This interactive Coca-Cola campaign has changed the way that advertisers look at mobile marketing opportunities by engaging the consumer with an interactive game and rewarding them with promotions (coupons, free content or prizes) for their participation.
In the “Chok! Chok! Chok! ad shakes up mobile marketing” article on Reuters, Katie Holton writes, “Mobile advertising is set to grow by more than 50 percent a year over the period to hit $40 billion in 2016, according to Informa research, but the figures are still tiny compared to television ads. Global ad spend in 2012 was $500 billion.”
This Coca-Cola ad is just a glimpse into the future of mobile marketing, where we will soon have the capability to target users by their location and web browsing history.