Back in the saddle
Recently, I’ve started training to ride the Door County Century bike ride. For those unfamiliar with biking lingo, a century is 100 miles. I’ll be honest with you, it’s been five years since I have trained to ride that distance (I once did Ironman Wisconsin back in 2005, but that is a long time behind me). But a new challenge sounds fun! Albeit a bit crazy, right? I found a plan, developed a strategy, and started training.
A few weeks in and it was time for my first 50 mile ride. Twenty-five miles each way out and back, totally do-able. Well, the “out” was great but at the turnaround, my seat clamp broke beyond repair and I had to ride the 25 miles back on a saddle that resembled the Tilt-A-Whirl at the Wisconsin State Fair.
With a bike now not fitting properly and a seat that was misbehaving, it made for a challenging ride home (and a few choice words to communicate my displeasure)!
The next day I was discussing the ride’s misfortune with a cycling friend of mine, who offered some very wise advice:
“That misfortune made you a stronger rider.”
His comment hit me hard, and made me realize that at first glance what may seem a failure is indeed a lesson in what it takes to not only grow, but eventually succeed.
This same sentiment certainly applies to marketing as well. Not every strategy or tactic is going to meet your expectations. The key is to learn from those missteps by evaluating where they fell short, making the proper adjustments and moving forward.
So, I will leave you with this thought: when things go sideways, remember to keep focus and pedal on!
Ride Strong. Ride Safe.