LePoidevin-Marketing_ebook_Mad-Men-or-Ye

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Behind the Marketing:
Are Your "Mad Men"... "Yes Men"?

EXCERPT

You LOVE your agency. They do everything you ask them to do and they do it on time. In fact, they’ve never missed a deadline, rarely make mistakes, they get along with everyone on your internal team and they take your whole group out to a ball game every year. Last year, one of the ads they produced for you even won a local marketing association award. What’s not to like?

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