FOOD &
FOOD PROCESSING
FEED YOUR CUSTOMERS
BETTER CONTENT
Take a fresh approach to your product’s packaging and positioning to ensure you get a bigger piece of the pie.
WEBSITE DESIGN
SAPUTO CHEESE BRANDS
THE GOAL
After reviewing performance on some of their brand websites, Saputo recognized an opportunity to modernize their appearance while improving online user experiences. LePoidevin was asked to provide digital schemes that aligned with Saputo’s needs.
THE EXECUTION
LePoidevin worked to align the layout of each website with brand standards and each domain’s style guidelines. This process included color considerations, text placements and layout templates provided by each site’s CMS host.
THE RESULTS
A new look was applied to updated site layouts and navigation features and websites dedicated to highlighting Saputo’s Black Creek, Joan of Arc and Salemville brands were successfully relaunched. In addition, a new Saputo Cheese USA domain was established.
PRINT ADVERTISING
LYCO
THE GOAL
As a world-class manufacturer of industrial food processing equipment, Lyco needed marketing that matched its reputation. After enlisting LePoidevin to reposition their brand, it was time to translate that strategy into an ad campaign.
THE EXECUTION
Lyco’s previous marketing efforts focused on product features. Leoidevin helped Lyco create key messages focused on their core values and customer relationships. Lyco wanted ads with stopping power, so we used a blend of testament and humor to grab the attention of their audience.
THE RESULTS
Readers of leading trade publications ranked Lyco’s “dog” ad in their top 10. In the words of one reader, it conveyed “reliable equipment and people that are in touch with reality.” Another reader said it was “the only ad I remember from this publication.”
DIGITAL & SOCIAL MEDIA ADVERTISING
SAPUTO CHEESE BRANDS
THE GOAL
Adept at managing Saputo’s Montchevre®, Stella®, Salemville®, Black Creek® and Nikos® social media accounts for years, LePoidevin Marketing was asked to develop a paid social media strategy to increase traffic to each brand’s website.
THE EXECUTION
To effectively reach consumers, LePoidevin recommended launching carousel ads on Facebook and Instagram. Seasonal content and audience profiles were developed and applied to each campaign, and performance was analyzed each month for optimization.
THE RESULTS
In the first eight months, Saputo’s carousel ads garnered nearly 1 million impressions and 7,000 link clicks. Compared to the same period from the previous year, these new social ad campaigns helped to increase website traffic by 262%.
VIDEO PRODUCTION
SAPUTO CHEESE BRANDS
THE GOAL
Despite being the third-largest cheese producer in the United States, Saputo needed to increase awareness online for products offered through their flagship brand, Stella® Cheese.
THE EXECUTION
LePoidevin proposed integrating sophisticated and engaging Facebook video ads as a cost-effective complement to Saputo’s existing marketing campaign. Over the course of a year, LePoidevin produced six short recipe videos featuring easy and family-focused recipes.
THE RESULTS
All videos achieved an average of 110K views, with the most popular video receiving over 1,400 shares in just four days. Based on this success, Saputo expanded video and ad production to promote additional Saputo family brands.
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Instead of settling for good or working towards great, how about striving for #!@$*%& AWESOME!