Making a simple conversation more personable
Coming from a corporate background and moving into the B2B agency world, I have familiarity with what it is like to receive calls, emails, proposals, presentations and pitches from various consultants. There is nothing worse than a long presentation full of slides with no interaction or a proposal that has no life put into it. They’re dry, boring and quite honestly make you not want to work with that strategic partner.
So how can you change the dynamics of your conversation – even if it is in written format? Make it a little more personal – tell them what it would be like to work with you on a regular basis. This article gave excellent insight on what changes the tone of your “communications”.