MATERIAL HANDLING
MOVE AHEAD OF
YOUR COMPETITION
Dispense useful information at every point of a customer’s buying journey in order to keep your lead pipeline full.
BRAND CAMPAIGN
WILDECK
THE GOAL
Wildeck needed a new central advertising theme to promote and capitalize on being the preferred brand for storing (mezzanines), lifting (VRCs) and guarding (safety) products in the material handling industry.
THE EXECUTION
The LePoidevin creative team conceived the new theme: Crafted with Confidence, as a reflection of the company’s pride in craftsmanship and commitment to excellence while maintaining its brand promise — to deliver solutions that best meet their customers’ needs. We produced ads, tradeshow graphics and literature that incorporated the new theme.
THE RESULTS
When LePoidevin unveiled the new campaign theme for Wildeck, a simple, one-word description summed up the reaction to the theme and accompanying ad, which was different, powerful and stood out in the publications ...
“Fantastic!”
Keith Pignolet
President - Wildeck
PUBLIC RELATIONS
DORNER
THE GOAL
Dorner is a conveyor manufacturer in an already crowded field of material handling suppliers. LePoidevin’s goal was to increase their brand presence and demonstrate the standout qualities and engineering of the conveyors behind the Dorner brand.
THE EXECUTION
LePoidevin enacted proactive PR to engage the trade press, seeking out editorial opportunities for Dorner to secure media placements that touted their capabilities while expanding their brand’s identity as the premier conveyor manufacturer.
THE RESULTS
For the past 10 years, LePoidein’s campaign has been widely successful, with more than 1,400 PR placements, Subsequently, Dorner has reported an increase in sales for the last several years.
PUBLIC RELATIONS & VIDEO PRODUCTION
MATRIX
THE GOAL
Matrix Packaging Machinery was looking to tour their capabilities and expertise as a leading vertical form fill seal manufacturer in the packaging industry. Their previous capabilities video was outdated and in need of a refresh.
THE EXECUTION
We recommended creating a new video that not only shows their new packaging machinery, but reinforces their engineering prowess in bringing practical solutions to complex packaging applications.
THE RESULTS
The video we created is a great representation of what sets Matrix apart from its competitors by demonstrating its flexible packaging capabilities. The video is used by its sales force and has been credited as helping drive new sales.
VIDEO & SOCIAL MEDIA MANAGEMENT
BERKEN SOLUTIONS
THE GOAL
Berken Solutions is an upstart company offering project management and application engineering for material handling applications. Berken needed to build a marketing platform to create awareness for the new company and generate sales leads.
THE EXECUTION
Working with Berken Solutions, LePoidevin helped to establish an online presence by creating a proactive social media program. We also built mobile marketing tools to create awareness with new customers and increase engagement with existing integrator clients.
THE RESULTS
Berken Solutions established a clear identity with integrators focused on material handling in the beverage, manufacturing and distribution industries. The groundwork was laid for a productive marketing funnel and prospects are beginning to convert into clients.
CONNECT TO
WORK WITH CONNECTIVITY
Instead of settling for good or working towards great, how about striving for #!@$*%& AWESOME!