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LePoidevin Gives Back: Partnering with LifeStriders

One of the biggest goals the LePoidevin team set for 2017 is to give back to our community. A few of us have spent some time the past couple of months looking into local nonprofits that might benefit from our times and talents. We found...

Planning Your Social Media Strategy

Using Social Media Effectively

A lot of B2B companies see social media as an optional marketing strategy – a nice add-on if they have time. But those who view social media this way probably aren’t doing it very well. In today’s fully mobile and connected world, social media is...

Fads, Trends & Disruptive Innovation

Fads, Trends & Innovation in Design

As a designer, it’s absolutely crucial that I stay up-to-date on the latest fads, trends and innovations. There’s always something new to be fascinated by, but the trick is figuring out what has longevity and what doesn’t. A few months ago, I found a lot...

Welcome to the Testimonial Economy

The Importance of Customer Reviews & Client Testimonials

Thanks to Yelp, Angie’s List, Glassdoor and others, customer reviews and client testimonials are the new normal in both B2C and B2B marketing. Well before they contact you, buyers are doing their research, and according to one study, almost 70% of them are taking customer...

PMMI Amazing Packaging Race

Get Ready, Get Set…PACK!

I think packaging is one of those industries that flies under the radar of many students, simply because they don’t know about it. There are a lot of good paying jobs in packaging and manufacturing that need qualified candidates – and PMMI, the industry group...

Tie In Tuesday Pack Expo Vegas Volume 2

Communicating with customers can be a blast!

This Tie-in Tuesday, I’m “tying in” to my friend Steve’s advice on boosting traffic to your booth at PACK EXPO Las Vegas. I’m a big believer in the power of email, particularly, eblasts. Email campaigns continue to offer the best ROI for your digital marketing dollar,...

The Constant Challenge of B2B Marketing

B2B Marketing: A New Challenge Every Day

The other day I was driving my seven-year-old son to day camp and we were having our daily morning chat about what’s churning in his mind. Some days he’s asking how clouds are made, while other days he’s asking if he can take archery. On this...

Communication, Collaboration and Critique

This spring I had the chance to go to Chicago for the HOW Design Live conference. I collected lots of graphic design inspiration and ideas, but one of my favorite workshops was relevant to any team. It was titled, Improving Team Communication and Collaboration Through...

How’s Your PACK EXPO PR Coming Along?

Who’s ready for PACK EXPO?! Guessing some of you didn’t raise their hands, including myself. That’s because I always feel like the Las Vegas edition of PACK EXPO sneaks up on me (shaving five weeks off between the Chicago and Las Vegas shows probably has...

The Power of a Thank You

Thank You (for Just Doing Your Job)

Why should anyone be thanked for doing their job? I always laugh when I hear this statement – but when you google the word gratitude, there are so many articles written about this topic in the workplace that it is astounding how something so small...