USUAL BOX OF TRICKS
Move past what’s expected so you can create lasting relationships between your audience and your brand.
When choosing adhesives for post-press, printing and direct mail applications, most print shops routinely use hot melt glue vs. pressure-sensitive adhesives (PSAs). Glue Dots® wanted to disrupt that routine and asked us to create a direct mail campaign to educate printers and generate leads.
LePoidevin crafted a dimensional direct mail piece to demonstrate how Glue Dots Brand Adhesives accommodate post-press applications more efficiently than hot melt glue systems. We encouraged trials by offering a free Dot Shot® Pro applicator and sample adhesives.
Response from the print industry was affirmative and immediate. In one week, Glue Dots surpassed its campaign goal for demo kit requests with 69% coming from newly generated leads.
The Bemis Company is comprised of 12 independent divisions and enlisted LePoidevin Marketing to develop ideas to unify them. This was part of a company-wide effort to equip the Bemis sales force with materials that would enable them to cross-sell different products.
LePoidevin created the “One Bemis” package which consisted of a single carrier that held up to 12 brochures, allowing the sales team to customize the collateral pieces as needed depending on their customers. A mini-CD was also created to incorporate all of the print materials in an easily-accessible way, while reducing inventory costs and bulky hand-outs at trade shows.
All of the Bemis divisions were unified under the one standardized look. This campaign resulted in one of the most significant branding steps in Bemis history.
MULTIVAC was already known in the meat industry when it came to packaging equipment. In order to expand, they needed LePoidevin Marketing’s help to introduce the brand to new market segments.
The ads LePoidevin developed focused on the end product — packaging — rather than MULTIVAC’s machinery. The confident headline answered readers’ unspoken but always top-of-mind question — “Can this improve my product?” — with a resounding “Yes.” Whatever the challenge, MULTIVAC’s unmatched experience and global reach could meet it head on.
For those who put MULTIVAC to the challenge, the end result was better packaging. For MULTIVAC, the end result of the campaign, including follow-up ads highlighting their traysealers and thermoformers, was increased brand recognition and making a name for itself in new market segments.
Spee-Dee wanted to make a bigger splash with its e-mail marketing to drive more traffic to their website…but without the big price tag. They wanted to increase customer engagement, but knew the messaging needed to be timely, relevant and brief.
LePoidevin knew the use of video can triple the average click-through rate and reduce unsubscribe rates by up to 75%. We refreshed Spee-Dee’s email marketing to its customers and OEM partners by integrating a series of video e-blasts into the campaign. Viewers were invited to click on short videos highlighting ways to reduce downtime, increase line speeds and improve product fill accuracy.
Spee-Dee’s video e-blasts made 10,400 customer connections in four months. The average open rate for e-newsletters in the manufacturing industry is 22.08% with a click thru rate of 2.4%. Spee-Dee’s 23.61% open rate beat the industry average and their average click thru rate of 20% was almost 10 times the norm.
Responding to the demand for more sustainable flexible packaging materials, Charter NEX Films expanded its line of films to include the benefit of recyclability. They needed help creating an identity for the new product and with building interest in the food and consumer packaging markets.
LePoidevin created a logo that embodied the convenience, functionality and recyclability of the GreenArrow brand; packaging with a high level of shelf appeal that enticed marketing-minded brand owners; and messaging that affirmed Charter NEX was the go-to partner for converters.
Charter NEX is empowering a new generation of sustainable packaging and has become a recognized leader in the use of creation and use of recyclable and reusable flexible packaging materials. Leading brands are turning to Charter NEX to help them achieve their corporate sustainability goals.
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Instead of settling for good or working towards great, how about striving for #!@$*%& AWESOME!