PACKAGING
RETHINK YOUR
USUAL BOX OF TRICKS
Move past what’s expected so you can create lasting relationships between your audience and your brand.
ADVERTISING CAMPAIGN
GLUE DOTS
THE GOAL
After a successful promotion of its pressure sensitive adhesives, Glue Dots was looking for a way to highlight its application equipment to specific market segments. They needed to punctuate each product’s key selling points, while still giving decision-makers the facts they needed to make an informed purchase.
THE EXECUTION
LePoidevin created a print and digital ad campaign with links to specially designed landing pages set up to optimize lead generation. The pages gave succinct information on the industry benefits for each product, with direct links to contact a Glue Dots representative.
THE RESULTS
Glue Dots saw a significant increase in website traffic, which was attributed to the advertising campaign. They attracted interested prospects and converted leads in the packaging, printing, mailing, pharmaceutical, food & beverage, and post-press markets.
MULTICHANNEL CAMPAIGN
GLUE DOTS
THE GOAL
When choosing adhesives for post-press, printing and direct mail applications, most print shops routinely use hot melt glue vs. pressure-sensitive adhesives (PSAs). Glue Dots® wanted to disrupt that routine and asked us to create a direct mail campaign to educate printers and generate leads.
THE EXECUTION
LePoidevin crafted a dimensional direct mail piece to demonstrate how Glue Dots Brand Adhesives accommodate post-press applications more efficiently than hot melt glue systems. We encouraged trials by offering a free Dot Shot® Pro applicator and sample adhesives.
THE RESULTS
Response from the print industry was affirmative and immediate. In one week, Glue Dots surpassed its campaign goal for demo kit requests with 69% coming from newly generated leads.
BRANDING
BEMIS
THE GOAL
The Bemis Company is comprised of 12 independent divisions and enlisted LePoidevin Marketing to develop ideas to unify them. This was part of a company-wide effort to equip the Bemis sales force with materials that would enable them to cross-sell different products.
THE EXECUTION
LePoidevin created the “One Bemis” package which consisted of a single carrier that held up to 12 brochures, allowing the sales team to customize the collateral pieces as needed depending on their customers. A mini-CD was also created to incorporate all of the print materials in an easily-accessible way, while reducing inventory costs and bulky hand-outs at trade shows.
THE RESULTS
All of the Bemis divisions were unified under the one standardized look. This campaign resulted in one of the most significant branding steps in Bemis history.
ADVERTISING CAMPAIGN
MULTIVAC
THE GOAL
MULTIVAC was already known in the meat industry when it came to packaging equipment. In order to expand, they needed LePoidevin Marketing’s help to introduce the brand to new market segments.
THE EXECUTION
The ads LePoidevin developed focused on the end product — packaging — rather than MULTIVAC’s machinery. The confident headline answered readers’ unspoken but always top-of-mind question — “Can this improve my product?” — with a resounding “Yes.” Whatever the challenge, MULTIVAC’s unmatched experience and global reach could meet it head on.
THE RESULTS
For those who put MULTIVAC to the challenge, the end result was better packaging. For MULTIVAC, the end result of the campaign, including follow-up ads highlighting their traysealers and thermoformers, was increased brand recognition and making a name for itself in new market segments.
DIRECT MARKETING
SPEE-DEE
THE GOAL
Spee-Dee wanted to make a bigger splash with its e-mail marketing to drive more traffic to their website…but without the big price tag. They wanted to increase customer engagement, but knew the messaging needed to be timely, relevant and brief.
THE EXECUTION
LePoidevin knew the use of video can triple the average click-through rate and reduce unsubscribe rates by up to 75%. We refreshed Spee-Dee’s email marketing to its customers and OEM partners by integrating a series of video e-blasts into the campaign. Viewers were invited to click on short videos highlighting ways to reduce downtime, increase line speeds and improve product fill accuracy.
THE RESULTS
Spee-Dee’s video e-blasts made 10,400 customer connections in four months. The average open rate for e-newsletters in the manufacturing industry is 22.08% with a click thru rate of 2.4%. Spee-Dee’s 23.61% open rate beat the industry average and their average click thru rate of 20% was almost 10 times the norm.
PACKAGING DESIGN
CHARTER NEX
THE GOAL
Responding to the demand for more sustainable flexible packaging materials, Charter NEX Films expanded its line of films to include the benefit of recyclability. They needed help creating an identity for the new product and with building interest in the food and consumer packaging markets.
THE EXECUTION
LePoidevin created a logo that embodied the convenience, functionality and recyclability of the GreenArrow brand; packaging with a high level of shelf appeal that enticed marketing-minded brand owners; and messaging that affirmed Charter NEX was the go-to partner for converters.
THE RESULTS
Charter NEX is empowering a new generation of sustainable packaging and has become a recognized leader in the use of creation and use of recyclable and reusable flexible packaging materials. Leading brands are turning to Charter NEX to help them achieve their corporate sustainability goals.
CONNECT TO
WORK WITH CONNECTIVITY
Instead of settling for good or working towards great, how about striving for #!@$*%& AWESOME!