Often it is tenacity, not talent, that rules the day"
Susan’s two decades of strategic public relations, marketing and promotions experience help her see the big picture. With her career launched as a newspaper reporter, writing ranks as one of Susan’s greatest strengths. She offers our clients a full-spectrum of business marketing and PR writing solutions, as well as creative and technical copywriting. Her work has appeared in national trade, association and consumer publications, and she has tirelessly worked with media to secure hundreds of placements for clients in newspapers, magazines and broadcast segments. She is always watching for opportunities to highlight client offerings, as well as possible pitfalls they should avoid. To really get the story, Susan has trudged through mosquito-infested swamps, represented a client on the set of Extreme Makeover, interviewed renowned experts at Rutgers University and numerous other professionals in a wide variety of industries – even long-haul truckers at truck stops! She does whatever is needed to immerse herself in the brands she works with, allowing her to script impactful stories and video that create awareness and positive positioning for her clients.
Coffee, salsa verde…and hats!
SITCOM CHARACTER I CAN RELATE TO:
Debra Barone (Everybody Loves Raymond) – A former PR practitioner, she strives to be tactful and strategic as she navigates the challenging crisis situation that is her in-laws.
RANDOM FACT #1:
Hiker, mountain biker, Musky fisherwoman.
RANDOM FACT #2:
Tried powered hang gliding. Total rush!
IF I WASN’T IN MARKETING…:
Landscaper. My husband and I designed and built an amazing patio among the trees in our yard with no help or plan, creating as we moved along (a MUCH different approach than I recommend for our clients!).