Positioning End-of-Line Packaging at the Forefront.
Brenton believed their “end-of-line” packaging capabilities were second to none; they just needed the industry to see that too.
Knowing that advertising alone would not get the results needed in the desired timeframe, we developed a story package touting Brenton’s expertise in end-of-line packaging, but did so in a non-promotional manner that would enable the content to get picked up by a major industry trade publication.
Our connections within the packaging media allowed us to quickly land the Brenton story, and earned them the much-coveted cover story in an issue of Packaging Strategies. The three-page story layout included a strong call-to-action back to Brenton and positioned them as the go-to resource for end-of-line packaging.