Reaching a Desired Audience Through Multiple Tactics.

THE GOAL

To help spur sales and increase awareness of their line of rodenticide products, Liphatech needed to promote their fall product promotion to Integrators across the US.

THE STRATEGY

A multi-faceted approach was implemented to reach Integrators via a print ad, flyer, online ads and an email campaign. Leading the customer to “pick their poison”, the promotion helps remind customers about Liphatech’s product line and gave them the opportunity to stock up on product.

THE RESULTS

By obtaining a list through a key industry publication and selecting target audience criteria, we were able to reach Liphatech’s primary target audience directly with important promotion details. Combined with direct contact from Liphatech sales representatives, this campaign helped deliver promotion details and important deadlines, helping to increase awareness about the promotion.

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