No-nonsense Advertising for a No-nonsense Product.
As a new brand aiming to break into the Latin American market with its line of economy forklifts, raising awareness and driving traffic to its website was a crucial first step for UTILEV. As an economy brand in a very saturated market, UTILEV was competing against other manufacturers and used lift truck sales.
Print marketing dominates in certain Latin American countries, but with digital marketing heating up, LePoidevin recommended a more cost effective Spanish-language Google AdWords campaign that combined display ads and search text ads.
The AdWords campaign LePoidevin developed for UTILEV generated a total of 5.5 million impressions across six targeted countries over the course of a year. That translated into a click through rate of 4.25%, at a cost-per-click that was half of what the company was spending in the North American market.