A Theme Crafted With Confidence.

THE GOAL

Wildeck needed a new central advertising theme to promote and capitalize on being the preferred brand of storing (mezzanines/work platforms), lifting (VRCs) and guarding (safety) products in the material handling industry.

THE STRATEGY

The LePoidevin creative team conceived the new theme, Crafted with Confidence, as a reflection of the company’s pride in craftsmanship and commitment to excellence while maintaining its brand promise — to deliver solutions that best meet their customers’ needs. We produced several ad sizes and formats to conform to a wide variety of placements.

THE RESULTS

Fantastic! That was the one-word description Wildeck’s president used to describe the campaign theme and accompanying ad, which was different, powerful and stood out in the publications.

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