PR-led content marketing
We’ve been saying this for years. PR professionals are uniquely positioned to lead content marketing strategies; especially those involving social media. Others seem to agree. Let’s face it; public relations firms know how to work with and get results through publishers.
Call it repurposed material or non-promotional copy, we have found that the most natural extension to traditional public relations activities is the ongoing development of believable and information-packed messaging for social media. Several of our clients have already enlisted our content management services, with good results.
According to Phil Johnson, CEO of PJA Advertising & Marketing, “forward-thinking public relations firms have been more adept…at grasping the strategic implications of content marketing…have been quicker to adapt to the changing social-media landscape.”
Well done Phil. Couldn’t have said it better myself.