PRO BONO
IT'S TIME TO
MAKE A DIFFERENCE
We afford marketing and PR services to meaningful causes, communities and industries to help them conquer their challenges and achieve their goals.
LOGO & COLLATERAL DESIGN
FRESH ROOTS
THE GOAL
With planting season on the horizon, Fresh Roots needed a company identity and marketing materials to launch their new residential landscaping services.
THE EXECUTION
As edible landscaping was an entirely new concept and service to SE Wisconsin, and aimed at the more affluent consumer, LePoidevin Marketing knew that any promotional material had to look professional and educate the prospect at the same time. The new logo and tagline quickly conveyed company position, while the slim jim-style literature delivered the benefits of having Fresh Roots design, build and grow healthy vegetables and food for its customers.
THE RESULTS
The company quickly took off and thanks to the marketing materials, prospects quickly grasped the concept of having such a unique service for their family.
VIDEO PRODUCTION
LIFESTRIDERS
THE GOAL
LifeStriders is a non-profit organization that provides life-enhancing, physical and psychological experiences and services to individuals with special needs. They depend heavily on their annual fundraiser, Boots & Bling, for support to sustain their mission.
THE EXECUTION
For several years, LePoidevin has created videos that demonstrate the role LifeStriders plays in the community. One video focused on the importance of caring for its horses, and the other showed the positive impacts LifeStriders has on people’s lives.
THE RESULTS
The videos were played at their fundraiser, Boots & Bling, and were credited with motivating attendees to donate to this great organization, with over $95,000 raised in 2019.
CONNECT TO
WORK WITH CONNECTIVITY
Instead of settling for good or working towards great, how about striving for #!@$*%& AWESOME!