Removing the stress from engaging the media

Removing the stress from engaging the media

Air traffic controller

Police officer

Our military fighting in Iraq and Afghanistan

These are three occupations I would consider to be fairly stressful – more stressful than my job as a public relations executive. Don’t get me wrong, the job certainly does have its loosen-the-collar moments when things do get hectic in the world of B2B PR. But in general I think most people would rate the three occupations listed above as high stress for all the obvious reasons.

But not according to CareerCast. They list their top 10 most stressful jobs for 2011, and public relations executive made the list – not at No. 10 or No. 9…but No. 2! The second most stressful job in 2011 is my job. The site points out to careers in communications in which PR people have to make public appearances during crisis in difficult times can be stressful, and I fully agree. That’s not an easy thing to do for most people. That’s why taking media training can be very helpful in dealing with reporters and editors.

Our media training courses prepare clients for everything from holding a press conference, engaging media at trade shows, on-camera interviews or speaking with a reporter on the phone. When you have an opportunity with the media, knowing the basic strategies will help you successfully communicate your message. The last thing you want to do is go into an interview unprepared – now that’s stressful.

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