BRAND AWARENESS CAMPAIGN
CCLINK / MITSUBISHI ELECTRONICS
The CC-Link IE Field brand did not have a consistent message and varied on branded looks. Client desired to create a campaign that highlighted and capitalized the products main selling points: speed and ease of use. It also needed to discuss the opportunity to reach the Asian market – something that competitive products could not claim.
Agency team members worked with our client to determine the correct key messaging to develop advertising and a direct mail series, including an insert designed to:
Highlight key features identified as having high appeal to the audiences
Position the products as designed specifically to reach to the Asian markets
Discuss the benefits of the CLPA partnership
The campaign generated a significant amount of brand awareness for the CC-Link IE Field product line and, in turn, produced and continued sales in excess of budgeted projections.
PRODUCT AWARENESS CAMPAIGN
Wanting to increase product awareness amongst the engineering community, LEM turned to LePoidevin Marketing for a series of ads intended to promote their new LZSR current transducer as the optimal solution for a variety of current measurement needs.
Abiding by past and current style guides, LePoidevin deployed ad variations across three individual publications to highlight the LZSR as the go-to solution for battery-supplied applications, uninterruptible power supplies, solar inverters and more.
To date, the ad series has generated over 78,000 impressions and nearly 400 visits to the LZSR product page on LEM’s website. This ongoing campaign continues to increase brand and product awareness while supplementing LEM’s lead gen initiatives.
WORK WITH CONNECTIVITY
Instead of settling for good or working towards great, how about striving for #!@$*%& AWESOME!