I’ve said it once and I’ll say it again – nothing beats a cover.
I worked to get my client on another cover, this time the July issue of Motion System Design magazine. Certainly landing one does take some luck, but there are a few things you can do to improve your chances of making the front page.
Good photography: Rich, high-quality, high-resolution photography is an absolute must. You need strong verticals that show the product or application in action. Get nice, tight shots; pay attention to your composition and framing as even poorly composed high-resolution photos won’t make the cut. Bottom line – don’t skimp on photography.
Know the publication: Take a look at past covers of the publication you’re pitching and see what kinds of shots they prefer. Do they typically run copy on the cover or just a standalone photo? If they do run copy, your photo will need space to accommodate the words.
Mock up a cover: Have your creative team take your photo and mock up a sample cover of the publication. This will give the editor a better feel of how your photo will look on their cover.
Landing a cover is a long shot, but you’ll never earn one if you don’t try. The goal is to make it as difficult as possible for the editor to say no to your photo and accompanying article. By going the extra yard and submitting good quality, well-formatted shots that nicely complement your article, you might just land your client on the cover.