The Brookfield judge gives The Pitch an 8.5
What do you get when you put cameras on two groups of highly creative and competitive people for a week? AMC’s The Pitch. It’s over-dramatized to be sure, but I’m fascinated by the show. When we know who we are up against in a new business pitch, we check out them out and try to guess how they’re going to approach the task. Here’s our chance to watch two agencies a week run the gauntlet of a new business pitch.
The fun part about the show is sitting back like a figure-skating judge and scoring the two full-service ad agencies as they move through their routines; developing their campaign recommendations. Who asks the client the best questions? Who brings more energy to their presentation? Who offers unique thinking? Who proves they really understand the client’s needs? Who ultimately earns the business? Good TV … at least for ad people.