The “Four Ps” of marketing
Remember the “Four Ps” of marketing? At the 2012 International BMA Conference, one of the speakers argued that the “Four Ps” have become outdated.
Although many marketing challenges remain constant, Eduardo Conrado, senior VP-CMO at Motorola Solutions and BMA chairman, provided his take which I found to be spot on – all focusing around the customer. Here’s what he had to say:
PRODUCT should evolve into solutions and the ultimate impact on customer need.
PRICE moves to value and the insights we offer for customers.
PROMOTION evolves into education and how we engage with those customers.
PLACE is increasingly mobile these days.