The PR profession is in good hands

The PR profession is in good hands

Ann Knabe – aka Air Force Ann as she is known to many of my friends – and I go way back. I first met her when I walked into her public relations writing course almost 20 years ago at the University of Wisconsin- Milwaukee. Shortly thereafter, she convinced me to rejoin the Air Force with her Reserve unit, and since then we’ve been working the good public affairs fight together in locations around the world.

So it was time to come full circle and make a guest appearance yesterday in her PR tactics class where she now teaches at the University of Wisconsin – Whitewater. I spent the better part of 75 minutes talking about what it’s like working PR in the real world, including how to use media monitoring software and how to build a marketing plan.

One of the things that struck me was hearing all the insightful questions the students had. We discussed a marketing case study, and it was encouraging to see the group knowledgeable to the principles of PR, as they were making the connections between objectives/strategies/tactics. I think several of them could step right in and make meaningful contributions as interns or entry-level candidates at agencies or firms.

From what I saw yesterday the profession is in good hands. PR has always been a journey of learning, but I never expected to be sitting in the teacher’s seat. As Air Force Ann would say, I would give these students an A for the day.

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