This commercial is AWESOME … or is it?
OK, I know I’m talking about a 2010 advertising commercial that lots of people have already blogged about, but something occurred to me and I wanted to share. When this came out, I loved it. And I still do. It’s fun to watch. It’s fun to listen to. Here’s the problem … I never can remember what car they are trying to sell me. I’ve seen this commercial dozens of times and was entertained every single time. Watching it again just now, I see they point over and over again to the Kia and Soul logos on the car itself, but I missed them both – dozens of times.
Is this commercial just simply too entertaining to be effective branding? What do you think? Any other examples?