Brands on the Big Screen – Marketing Lessons from Popular Movies
Katie Robertson – Public Relations Account Executive Great marketing is absolute cinema… sometimes literally. For decades, companies have taken advantage of high-profile Hollywood blockbusters for visibility, building their branding into the movie, or, in some cases, building a movie around their branding. These four movies go beyond product placement, putting a brand front and center as the key focus of the plot. All four performed well, both among critics and at the box o
Work Smarter, Not Harder, with Thought Leadership
Katie Robertson – Public Relations Account Executive The saying “you learn something new every day,” may be a bit of a cliché, but it...
The Brains Behind the Beauty
Ashlyn Busse – Senior Graphic Designer Visual brand building has to start from somewhere, and, like any good marketing initiative, the...
Color and Font: The Cornerstones of Design
Ashlyn Busse – Senior Graphic Designer Marketing designs can contain any number of components, but two of the most consistent (and...
What Your Designer Wants You to Know
John Konecny – Senior Art Director Bringing an idea from concept to creative for the first time may seem a bit intimidating, and...
The Three Levels of Creative Concepting
John Konecny – Senior Art Director When putting together a design, zooming in can help the artist work out the finer details, while...
