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B2B MARKETING FOR INDUSTRY LEADERS

MANUFACTURING BRAND IDENTITY

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ANIMAL HEALTH MARKETING THAT PULLS FROM OUR AGENCY’S FULL BREADTH OF EXPERIENCE –

whether you develop radiology for rabbits, pharmaceuticals for ferrets or lab equipment for Labradors, LePoidevin has the experience to deliver strategies that bring results. Through our understanding of your audiences, long-term connections and deep industry knowledge, we will devise a comprehensive, full-service marketing plan that will help you reach your goals.

Our accomplishments include:

  • Assisting an international diagnostics company with developing and growing a U.S. brand

  • Cementing long-term relationships with publications that have earned key media placements for clients in several areas of the veterinary industry

  • Analyzing and implementing digital strategies to boost a client’s organic traffic by over 100 percent

Animal Health
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PEST CONTROL ADVERTISING AND MARKETING SERVICES THAT KNOCK ‘EM DEAD –

this nuanced and highly regulated field requires an agency with deep legislative and industry knowledge. Through the years LePoidevin has worked in the pest control industry, we have helped our clients deliver messages that achieve marketing and sales results.

Our accomplishments include:

  • Launching a new product with an award-winning ad campaign and interactive trade show booth design

  • Developing and implementing a rebranding campaign that boosted brand awareness while driving leads

  • Positioning a client as a thought leader, helping them successfully navigate the changing regulatory environment while delivering messages that boosted sales

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Pest Control
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MEDICAL DEVICE MARKETING THAT DIAGNOSES YOUR STRATEGIC COMMUNICATION NEEDS –

we may not be practicing doctors, but we handle our full-service marketing efforts for medical devices and technology with surgical precision. Our goal is to match the strengths of your products with equally inspired marketing campaigns that put your brands in the best possible position for success.

Our accomplishments include:

  • Leveraging client achievements, including a Guinness World Record event, into several earned media placements

  • Designing sales collateral specific to individual audiences

  • Redesigning a client’s website to maximize SEO and direct visitors to the specific products that would best fit their needs

Medical Device
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MATERIAL HANDLING MARKETING THAT GETS YOU WHERE YOU NEED TO BE –

moving goods through factories and warehouses requires an organized system with several components each performing complementary functions. Marketing in this industry is the same, and LePoidevin’s full-service capabilities are here to help you develop the best plan to elevate your brand.

Our accomplishments include:

  • Authoring trend pieces to assert our clients’ expertise in the field

  • Capitalizing on the opportunities presented by industry trade shows to meet with media and foster important relationships

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Material Handling
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TOOL AND EQUIPMENT MANUFACTURING MARKETING THAT KEEPS YOUR BRAND SHARP –

B2B tool and equipment manufacturers have highly specialized specific audiences that don’t respond to just any marketing campaign. LePoidevin will identify those audiences, develop meaningful messages and deliver them to the right people where they consume information vital to their position and company.

Our accomplishments include:

  • Working with a client to elevate a skills competition into the premier event in the world of aviation maintenance

  • Providing content and managing a social media account to draw more high-value young people into the skilled trades

Tools and Equipment
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PACKAGING MARKETING THAT SEALS THE DEAL –

LePoidevin’s experience covers all areas of a product’s journey from assembly and sorting to end-of-line packaging. We take highly technical details and break them down into informative but digestible deliverables for our client’s customers, boosting message delivery and retention.

Our accomplishments include:

  • Producing and sharing video case studies that demonstrate real-world applications for our clients’ machinery

  • Creating a blog series that leverages a sales team’s knowledge to build thought leadership through collateral, video and testimonials

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Packaging
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