What Marketers Do.
Oh, you mean advertisers? Those people who create eye-catching ads, classic TV commercials, catchy slogans and viral videos–that may or may not affect my sales? No,...
By creating a unique brand experience for every client we serve, we craft messages that deliver meaningful information and tell potent stories. Our approach focuses on what we believe to be the most important element of all: people. Driven to create value and overcome obstacles, we represent you the way we represent ourselves — by pushing boundaries and delivering results. We’re fascinated with making something that as a whole, is greater than the sum of its parts.
Capabilities
Challenge, meet your match.
We practice collaboration on all levels. We learn about your company, brand, market and your competition. Bringing this extensive knowledge to the table, we listen to you. Working together to advance your position is the most important aspect of how we work — and it comes naturally.
After we research and listen to you, we get to work: thinking, (more) researching, concepting and planning. Once the BIG PICTURE has been established, we look at it from every angle, devising strategies that deliver impact with measurable ROI. You already have a voice; let us be your amplifier.
We color outside of the lines because creative solutions rarely fit the mold. Our ideas are devised from understanding your specific market and competition — our strategies are designed to position your brand as the industry leader. We develop solutions that don’t simply add a bit of creativity to the process. With LePoidevin, creativity IS the process.
Nothing truly operates independently, and we don’t think in a linear, ‘within the box’ sort of manner. We analyze everything; not just at the end, but all along the way. We come to careful, measured conclusions, then we refine and rework. We never stop.
What Defines You?
Every brand has a personality.
Understanding your brand can help you strengthen your connection with current – and potential – customers. In other words, adding a little color can add a lot of value.
CLIENTS
To say that our clients are important to us is an understatement.
We’re proud of the relationships that we’ve built and maintained over the years, and we truly believe that by focusing on how to best serve our clients, we can achieve success together.
156
YEARS
Combined Experience
2739
DAYS
Team Tenure
1278
DAYS
Client Tenure
3229
MG PER DAY
Caffeine Consumption
WORK
This is the perfect time to show instead of tell.
Our commitment to excellence guides our actions. Creating solutions that enhance your brand, energize your business and increase your sales is our inspiration. Invigorated by any challenge, our service bears positive results.
TEAM
There’s potential energy, and then there’s kinetic energy.
When you’re looking for a marketing team, you’re looking for people who comprehend you, your brand and your client base. You don’t need potential; you need movement.
MERGE
Where people + ideas unite
This is where our educational blogs live. We’ve got a combined knowledge factory of over 156 years of B2B marketing expertise. We think you’ll like what you find.
November 21, 2017
November 14, 2017The Power of Print Explodes When It’s “Flipped”
For years, people have been saying, “print is dead.” Now I’m hearing that print, in the form of custom print magazines, is a rising trend. I love print, so I welcom...
November 9, 2017Being a Rebel Brand is Hard Work
When it comes to building your brand and making sure it resonates with your target audience, very few would advise adopting the mantra of “We’re Not Gonna Take It.”...
November 7, 2017Case Study: Brand Identity for a Misunderstood Industry
Pest control: It’s a dirty job, but somebody’s got to do it. And when that somebody needs marketing help, they often turn to us. Because of our work with the pest man...
November 2, 20178 Ideas for Closing Quickly
New research is showing that B2B purchase decisions are changing. The number of decision makers is increasing, more time and resources are being spent on research, and cu...
November 1, 2017From Diagon Alley to Graphic Designer
When I was 11, I was the first to run to the mailbox every day hoping to receive a coveted Hogwarts letter. Harry Potter was one of the first books where I became complet...